The three state cannabis programs were merged to form a single new state department called the Department of Cannabis Control (DCC). DCC now licenses and regulates all commercial cannabis activity in California.
Visit the new cannabis website with expanded resources for cannabis businesses, consumers and the public.
The Bureau of Cannabis Control recently announced the launch of a statewide public information program, “Get #weedwise”, encouraging consumers to only purchase cannabis from licensed businesses and warning unlicensed businesses to become licensed.
The “Get #weedwise” campaign includes extensive outreach educating consumers about the risks associated with cannabis purchased from unlicensed businesses. The campaign also educates unlicensed businesses about the need to be licensed and the consequences of continuing to operate without a license. Currently, all commercial cannabis businesses in California must be licensed by the state and comply with local rules related to commercial cannabis activity in their jurisdiction.
Consumers can verify the legal status of a cannabis business visiting the Bureau's Online License Search system at CApotcheck.com. They can also scan the QR code displayed in front of a retailer's storefront window to make sure the location they're shopping at is legal, as demonstrated in this video.
Social Media Resources
The following graphics can be downloaded and used on social media channels to help educate consumers about the resources available to identify licensed cannabis retailers and avoid illicit products.
The Get #weedwise campaign is multilingual and uses a variety of advertising methods. For example, Get #weedwise digital advertising, shown in the samples below, warns consumers about dangerous, foreign material – including chemicals, mold and fecal matter – that can be found in illegal, untested cannabis. The campaign also includes alerts to illegal businesses informing them that they could face confiscation of cash or cannabis by engaging in unlicensed activity.
Cameron Clark, owner of a cannabis business in Los Angeles, explains the importance of accurate labeling on cannabis and cannabis products. When shopping at licensed cannabis businesses in California, consumers can rest easy knowing what's printed on their product labels has been tested and certified.
Shopping for cannabis in California? Before buying, consumers can scan a dispensary's QR code to verify their license by using their smartphone camera.
This Sacramento County billboard urges consumers to consider what they should know about cannabis (i.e. ingredients, potency, manufacturing process). As implied by the ad, which blurs out the cannabis leaf imagery, many consumers have a blurred understanding of what’s in the products they’re purchasing.
“We believe that this campaign will directly impact consumer safety by clarifying that only cannabis purchased from licensed retailers has met the state’s safety standards, while sending a clear message to unlicensed businesses that they need to get licensed or shut down.” -Lori Ajax, Chief of the Bureau of Cannabis Control
Cannabis industry associations and organizations might be interested in explaining to their membership about what the “Get #weedwise” campaign does. The following PowerPoint contains valuable information on the campaign and has been presented publicly by the Bureau to different members of the cannabis industry. Please click here to download the full “Get #weedwise” PowerPoint presentation.
Please make sure to visit this page regularly for additional materials that will be added throughout the course of the Get #weedwise campaign.
GOOGLE™ TRANSLATE DISCLAIMER
The Bureau of Cannabis Control website uses Google™ Translate to provide automatic translation of its
web pages. This translation application tool is provided for purposes of information and convenience only.
Google™ Translate is a free third-party service, which is not controlled by the Bureau of Cannabis
Control. The Bureau of Cannabis Control is unable to guarantee the accuracy of any translation provided by
Google™ Translate and is therefore not liable for any inaccurate information or changes in the
formatting of the pages resulting from the use of the translation application tool.
The web pages currently in English on the Bureau of Cannabis Control website are the official and accurate
source for the program information and services the Bureau of Cannabis Control provides. Any discrepancies or
differences created in the translation are not binding and have no legal effect for compliance or enforcement
purposes. If any questions arise related to the information contained in the translated website, please refer
to the English version.
The following pages provided on the Bureau of Cannabis Control website cannot be translated using